What’s In, What’s Out, and What to Offer Your Clients Now
Lash artistry is constantly evolving, and 2025 is shaping up to be a game-changer year in the lash world. From texture to tone, clients are asking for fresh styles — and as a lash artist, staying on top of the trends keeps your books full and your brand relevant.
Whether you’re a seasoned stylist or just getting started, here are the top lash trends of the year (and how you can use them to elevate your sets and services).
1. Wet Look Lashes — Still Going Strong
The “wet look” isn’t going anywhere. This glossy, spiky style continues to be a client fave, especially for those who want bold without going full volume.
🔹 Use narrow or closed promade fans
🔹 Focus on shorter lengths (8–12mm) for a clean but full look
🔹 Offer them with a soft cat eye or rounded shape
2. Textured & Wispy Sets Are In Demand
Clients are over overly uniform lashes — 2025 is all about texture, movement, and softness. Wispy hybrids, soft spikes, and fluffy layers are hot right now.
🔸 Mix lengths intentionally
🔸 Alternate curls like C and CC
🔸 Add 2–3 longer “spike” lashes per section for lift
✨ Pro Move: Offer a “Signature Wispy Set” in your menu to upsell and stand out.
3. Coloured Lashes Are Making a Comeback
Pastel tips, ombré blends, and bold coloured lashes are trending again, especially among younger clients and creative sets.
🌈 Lavender, pink, and soft brown lashes are the most requested
🎨 Try a pop of colour on the outer corners or hidden underneath for a “peekaboo” effect
💬 Tip: Always ask your supplier if your coloured lashes are made from the same quality PBT fibre — they should be just as soft and hold curl well.
4. Brown & Natural Lashes for “Clean Girl” Clients
The “clean girl” aesthetic is still going strong — and so is the demand for softer, more natural lash looks.
🤎 Brown lashes are perfect for blonde, redhead, or mature clients
🧼 Light hybrid sets and shorter classic sets are in high demand
📏 Offer lengths between 6–11mm for a barely-there vibe
💡 Bonus: Pair with a brow lamination for the full natural glam effect.
5. Lower Lash Extensions & Bottom Detailing
This year, we’re seeing more artists offering lower lash extensions for full glam sets or editorial looks.
🖤 Use ultra-short (6–7mm) lashes in B or J curl
📸 Perfect for photoshoots, bridal sets, or viral TikToks
🔐 Keep it an optional add-on in your service menu
6. Angel & Fairy Lash Sets (Soft Volume Rebrand)
Clients are drawn to ethereal names and dreamy styles. Soft volume sets are being renamed and marketed as:
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Angel Lashes
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Fairy Sets
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Cloud Sets
They all feature light volume, short spikes, and lots of lash line detail without being too dark or dense.
💫 Pro Tip: Name your sets creatively and describe the vibe — not just the technique.
7. Speed Lashing Tools & Hybrid Kits
Efficiency is trending in 2025. Lash artists are investing in high-quality promade fans, bonder, nano misters, and fast-dry adhesives to reduce appointment times without compromising quality.
⚡ Clients want in and out — especially busy mums and professionals
🧪 Try fast-setting adhesives like our Halo Adhesive paired with Angel Bonder for max retention
Final Thoughts
The lash industry is always evolving — and clients are savvier than ever. By staying on top of trends, refreshing your menu, and upgrading your tools, you’ll keep your business fresh and in demand.