If you're a lash artist looking to book more clients, sell more lash sets, or build your personal brand, growing your Instagram following is a must. But it's not about vanity — it's about building trust, community, and visibility. Whether you're working from home, in a salon, or just starting out, here’s how to increase your followers organically and authentically.
1. Nail Your Bio First
Your Instagram bio is your first impression — make it count. It should clearly say:
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Who you are (Lash Artist / Volume Specialist / Brow Queen etc.)
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Where you're located (super important for clients)
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What you offer (or if you specialise in a certain type of set)
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How to book (link, DMs, etc.)
✨ Bonus: Use a Link in Bio tool like Milkshake or Linktree so clients can click straight through to your booking form or website.
2. Post Before & Afters Consistently
Nothing builds trust faster than results. Post clean before-and-after lash sets at least 2–3 times per week. Use the same background (or as consistant as possible) good lighting, and close-up shots that show off your work.
📸 Tip: Use natural lighting or a ring light, and don’t forget to tag your products if you're using quality supplies (like Saint Lashes 😉 @saintlashesandbrows so we can share your work!).
3. Tag Your Location
Tag your city or suburb in every post and story. Clients are more likely to find you when they're searching for “lash tech near me” or looking at local tags.
📍 Examples:
#melbournelashes
#goldcoastlashtech
#sydneylashartist
4. Use Smart Hashtags
Don't just copy big hashtags like #lashes — go niche and local. Use a mix of:
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Local tags:
#brisbanelashes,#perthlashtech -
Style tags:
#wetlooklashes,#wispyvolume,#lashmapping -
Client problem tags:
#lashretention,#naturalvolume
💡 Keep a notes page in your phone with your go-to hashtags so you can copy + paste them into every post.
5. Show Your Face (and Your Personality)
People buy from people. Post a photo of yourself every few weeks, share your lash story, show a behind-the-scenes Reel, or even a quick “get ready with me” before clients arrive.
🎥 Reels get the most reach — and they don't have to be fancy. Even 5-second videos of you holding your tweezers or doing a lash reveal can go viral.
6. Engage Every Day
Set aside 10–15 minutes a day to:
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Reply to comments & DM's (obviously booking requests too in DM's)
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Comment on posts from other lash techs or local businesses - the algoritthym loves this.
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React to Instagram Stories
✨ This boosts your visibility and tells the algorithm you’re active — which means more reach, more eyes, and more followers.
7. Run a Giveaway
A small giveaway (like a free infill or lash cleanser) can grow your page fast. Make the rules:
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Follow your page
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Like the post
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Tag a lash bestie - 1 tag per comment
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Bonus: Share to their story
Then repost on your story every 2–3 days to remind people to enter & Pin to your profile to keep it at the top until a winner is announced then best practice is to turn off comments.
8. Ask Your Clients to Tag You
Encourage your clients to post their fresh lashes and tag you. Offer a little incentive like:
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A chance to win a free lash bath
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A discount on their next visit
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A feature on your page
User-generated content = free promo + social proof.
9. Highlight Your Work in Story Highlights
Organise your Highlights into sections like:
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Volume Sets
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Booking Info
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Lash Aftercare
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Products You Use
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Client Reviews
This helps new followers binge your content and fall in love with your work instantly. highlights are under utilized but theyre just so easy to watch and tap through that we need to take advantage of it!
10. Stay Consistent (Not Perfect)
You don’t need to post daily, but you do need to show up regularly. Set a goal you can stick to — 3x a week is perfect for most lash techs. Plan a few posts ahead so you're never stuck for content - business manager can assist with this on facebook if you are cross posting, but if not - save to your drafts so you hav some posts banked.
Final Word:
Growing your Instagram as a lash tech doesn’t happen overnight — but it absolutely does happen with consistency, intention, and a little creativity.
📈 Start showing up, tagging your location, posting your work, and engaging — and watch your followers turn into loyal clients.
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